Description
From inception to production, there is a narrative that explores why a company is successful. Take it a step further, and youll discover why the company founders and employees believe in itand why a customer should too! As a business, how can you connect with your customers in a way that makes them believe in your story as passionately as you do? As a leader, how can you engage your employees so that each day they feel like heroes in your companys story? Paul Smith explores the narratives to set up true success as leadersevery step of the way.
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